Relationship Between Customer Satisfaction and Loyalty on the Internet
✍ Scribed by José Alberto Castañeda
- Publisher
- Springer US
- Year
- 2010
- Tongue
- English
- Weight
- 507 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0889-3268
No coin nor oath required. For personal study only.
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Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest
## Abstract Customer satisfaction and loyalty are key drivers of performance. However, there is increasing evidence that good attribute performance and high overall satisfaction do not always automatically lead to higher loyalty. In this paper, we put forward a study on customer satisfaction and lo