Rejoinder for spatial models in marketing research and practice
โ Scribed by Bart J. Bronnenberg
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 51 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1524-1904
- DOI
- 10.1002/asmb.568
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
It pleases this geographer to see the dissemination of the newer developments of spatial models in marketing to a broader audience. Marketing is inherently spatial. More often than not, key decision makers ignore the impact of space, or handle it too simplistically to aid decision making. Space as e
## Rejoinder for Market response models and marketing practice \* the frequency and kind of customer contacts; \* the recency of these contacts; \* the monetary value of the contacts; and \* a number of covariates which are relevant and specific to explain customer satisfaction, customer loyalty,
In this article we develop and compare several spaceยฑtime models for hourly ambient PM 10 collected in the Vancouver area. The models consist of a deterministic trend plus stochastic residuals. We ยฎnd that the ambient PM 10 ยฎeld over the area has an essentially constant temporal pattern across its m