It pleases this geographer to see the dissemination of the newer developments of spatial models in marketing to a broader audience. Marketing is inherently spatial. More often than not, key decision makers ignore the impact of space, or handle it too simplistically to aid decision making. Space as e
β¦ LIBER β¦
Comment on spatial models in marketing research and practice
β Scribed by Paul Markowitz
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 44 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1524-1904
- DOI
- 10.1002/asmb.567
No coin nor oath required. For personal study only.
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