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Spatial models in marketing research and practice

โœ Scribed by Bart J. Bronnenberg

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
112 KB
Volume
21
Category
Article
ISSN
1524-1904

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## Abstract Market response models are intended to help scholars and managers understand how consumers individually and collectively respond to marketing activities, and how competitors interact. Appropriately estimated effects constitute a basis for improved decision making in marketing. We review