๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Rejoinder for market response models and marketing practice

โœ Scribed by Dominique M. Hanssens; Peter S. H. Leeflang; Dick R. Wittink

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
58 KB
Volume
21
Category
Article
ISSN
1524-1904

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โœฆ Synopsis

Rejoinder for

Market response models and marketing practice * the frequency and kind of customer contacts; * the recency of these contacts; * the monetary value of the contacts; and * a number of covariates which are relevant and specific to explain customer satisfaction, customer loyalty, preferences and purchases for a specific market.

๐Ÿ“œ SIMILAR VOLUMES

Market response models and marketing pra
Market response models and marketing practice
โœ Dominique M. Hanssens; Peter S. H. Leeflang; Dick R. Wittink ๐Ÿ“‚ Article ๐Ÿ“… 2005 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 112 KB ๐Ÿ‘ 2 views

## Abstract Market response models are intended to help scholars and managers understand how consumers individually and collectively respond to marketing activities, and how competitors interact. Appropriately estimated effects constitute a basis for improved decision making in marketing. We review