This paper develops a general-equilibrium model for the Dutch pharmaceutical market. The model derives the behaviour of patients, pharmacists, drug producers and parallel-importers from microeconomic principles and recognizes the interactions between the various actors. The latter is important since
Systems marketing: a new operating model for pharmaceutical marketing
β Scribed by John Singer
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 252 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.26
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