𝔖 Bobbio Scriptorium
✦   LIBER   ✦

An entropy model for marketing structure analysis and price decision of new brand

✍ Scribed by Ikuo Arizono; Hiroshi Ohta

Publisher
John Wiley and Sons
Year
1986
Tongue
English
Weight
373 KB
Volume
33
Category
Article
ISSN
0894-069X

No coin nor oath required. For personal study only.

✦ Synopsis

The concept of maximum entropy has been applied to specify thc probabilistic model of consumer purchase behavior. This article is concerned with the marketing strvcturc analysk based on entropy model when a new brand has pushed into thc existing two-brand market.

A comparison between the proposed model and the initial thrcc-brand modcl is attempted based o n thcir marketing structures. An optimal price d c c i h n niaximiziny thc sale5 is also discusscd.

📜 SIMILAR VOLUMES

Price setting and market structure: an e
Price setting and market structure: an empirical analysis of micro data in Slovakia
✍ Fabrizio Coricelli; Roman Horváth 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 191 KB

## Abstract Most empirical studies on price setting that use micro data focus on advanced industrial countries. In this paper we analyze the experience of an emerging economy, Slovakia, using a large micro‐level dataset that accounts for a substantial part of the consumer price index (about 5 milli

An extended mover—stayer model for diagn
An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand
✍ Chatterjee, Rabikar ;Ramaswamy, Venkatram 📂 Article 📅 1996 🏛 John Wiley and Sons 🌐 English ⚖ 925 KB

This paper proposes an approach that extends the mover-stayer model to examine the impact of a new brand on brand choice patterns in a mature, frequently purchased product category. The objective is to obtain insights into the dynamics of brand choice following trial and repeat purchase of the new b

Quasi-rational and ex ante price expecta
Quasi-rational and ex ante price expectations in commodity supply models: an empirical analysis of the US broiler market
✍ Matthew T. Holt; Andrew M. McKenzie 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 240 KB

## Abstract A statistically optimal inference about agents' __ex ante__ price expectations within the US broiler market is derived using futures prices of related commodities along with a quasi‐rational forecasting regression equation. The modelling approach, which builds on a Hamilton‐type framewo