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Pulsing Policies for Aggregate Advertising Models

โœ Scribed by Fred M. Feinberg


Book ID
120587438
Publisher
INFORMS
Year
1992
Tongue
English
Weight
344 KB
Volume
11
Category
Article
ISSN
0732-2399

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On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting