A Stochastic model of optimal advertising pulsing policy
β Scribed by H. Arsham
- Publisher
- Elsevier Science
- Year
- 1987
- Tongue
- English
- Weight
- 919 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0305-0548
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π SIMILAR VOLUMES
In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. LJsing a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topologica
A method i s presented for calculating optimal inventory levels in a two-station transactions reporting inventory system. The c r i t e r i o n of optimality i s the minimization of expected cost. The computational properties of the model a r e s t r e s s e d and the solution method is precise.