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Complex optimal policies in an advertising diffusion model

โœ Scribed by Herbert Dawid; Gustav Feichtinger

Publisher
Elsevier Science
Year
1995
Tongue
English
Weight
586 KB
Volume
5
Category
Article
ISSN
0960-0779

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โœฆ Synopsis

In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. LJsing a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos.

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