In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. LJsing a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topologica
Optimal pulsing in an advertising diffusion model
β Scribed by Gustav Feichtinger; Andreas Novak
- Publisher
- John Wiley and Sons
- Year
- 1994
- Tongue
- English
- Weight
- 537 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0143-2087
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