๐”– Bobbio Scriptorium
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Optimal Pricing and Advertising Policies for New Product Oligopoly Models

โœ Scribed by Gerald L. Thompson and Jinn-Tsair Teng


Book ID
121679647
Publisher
INFORMS
Year
1984
Tongue
English
Weight
512 KB
Volume
3
Category
Article
ISSN
0732-2399

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Monopolist optimum pricing and advertisi
โœ Hani I. Mesak; James W. Clark ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 200 KB ๐Ÿ‘ 3 views

On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting