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Optimal pricing and product development policies for new consumer durables

โœ Scribed by Barry L. Bayus


Book ID
119126646
Publisher
Elsevier Science
Year
1994
Tongue
English
Weight
946 KB
Volume
11
Category
Article
ISSN
0167-8116

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Monopolist optimum pricing and advertisi
โœ Hani I. Mesak; James W. Clark ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 200 KB ๐Ÿ‘ 3 views

On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting