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Optimal price and advertising policy for new products

โœ Scribed by Helmut Schmalen


Book ID
119080584
Publisher
Elsevier Science
Year
1982
Tongue
English
Weight
788 KB
Volume
10
Category
Article
ISSN
0148-2963

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On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting