✦ LIBER ✦

Optimal price and advertising policy for new products

✍ Scribed by Helmut Schmalen

Book ID: 119080584
Publisher: Elsevier Science
Year: 1982
Tongue: English
Weight: 788 KB
Volume: 10
Category: Article
ISSN: 0148-2963
DOI: 10.1016/0148-2963(82)90014-5

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Optimal price and advertising policy und

Optimal price and advertising policy under atomistic competition

✍ Mikuláš Luptáčik 📂 Article 📅 1982 🏛 Elsevier Science 🌐 English ⚖ 625 KB

Optimal pricing and product development

Optimal pricing and product development policies for new consumer durables

✍ Barry L. Bayus 📂 Article 📅 1994 🏛 Elsevier Science 🌐 English ⚖ 946 KB

Optimal pricing policies for perishable

Optimal pricing policies for perishable products

✍ Miguel F. Anjos; Russell C.H. Cheng; Christine S.M. Currie 📂 Article 📅 2005 🏛 Elsevier Science 🌐 English ⚖ 289 KB

Optimal Advertising and Pricing in a New

Optimal Advertising and Pricing in a New-Product Adoption Model

✍ S. P. Sethi; A. Prasad; X. He 📂 Article 📅 2008 🏛 Springer 🌐 English ⚖ 315 KB

OPTIMAL CONTROL AND ADVERTISING POLICY

✍ Alex P. Jacquemin 📂 Article 📅 1973 🏛 John Wiley and Sons 🌐 English ⚖ 312 KB

Monopolist optimum pricing and advertisi

Monopolist optimum pricing and advertising policies for diffusion models of new product innovations

✍ Hani I. Mesak; James W. Clark 📂 Article 📅 1998 🏛 John Wiley and Sons 🌐 English ⚖ 200 KB 👁 3 views

On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting