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Optimal Advertising and Pricing in a New-Product Adoption Model

✍ Scribed by S. P. Sethi; A. Prasad; X. He

Publisher: Springer
Year: 2008
Tongue: English
Weight: 315 KB
Volume: 139
Category: Article
ISSN: 0022-3239
DOI: 10.1007/s10957-008-9472-5

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