✦ LIBER ✦

ON MODELING ADVERTISING PULSING DECISIONS

✍ Scribed by Hani I. Mesak

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

ADMOD: An Advertising Decision Model

✍ David A. Aaker 📂 Article 📅 1975 🏛 American Marketing Association 🌐 English ⚖ 347 KB

Modelling Cooperative Advertising Decisi

✍ Rajiv P. Dant and Paul D. Berger 📂 Article 📅 1996 🏛 Palgrave Publishers Ltd. 🌐 English ⚖ 423 KB

Pulsing Policies for Aggregate Advertisi

✍ Fred M. Feinberg 📂 Article 📅 1992 🏛 INFORMS 🌐 English ⚖ 344 KB

On the superiority of pulsing under a co

✍ Hani I. Mesak; T. Selwyn Ellis 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 334 KB

ADVERTISING DECISION RULES FOR MARKET SH

✍ Charles B. Weinberg 📂 Article 📅 1975 🏛 Decision Sciences Institute, Georgia State Univers 🌐 English ⚖ 511 KB

ASSESSING ADVERTISING IN A HIERARCHICAL

✍ Park, Sangwon; Nicolau, Juan L.; Fesenmaier, Daniel R. 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 595 KB