✦ LIBER ✦

Modelling Cooperative Advertising Decisions in Franchising

✍ Scribed by Rajiv P. Dant and Paul D. Berger

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The optimal decisions in franchising und

✍ Liang, Hueimei; Lee, Kuo-Jung; Huang, Jen-Tsung; Lei, Hsien-Wei 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 581 KB

ON MODELING ADVERTISING PULSING DECISION

✍ Hani I. Mesak 📂 Article 📅 1985 🏛 Decision Sciences Institute, Georgia State Univers 🌐 English ⚖ 666 KB

ADMOD: An Advertising Decision Model

✍ David A. Aaker 📂 Article 📅 1975 🏛 American Marketing Association 🌐 English ⚖ 347 KB

Duration of advertising effect: Consider

✍ Kwangmin Park; SooCheong (Shawn) Jang 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 225 KB

ASSESSING ADVERTISING IN A HIERARCHICAL

✍ Park, Sangwon; Nicolau, Juan L.; Fesenmaier, Daniel R. 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 595 KB

Dynamic cooperative advertising in a cha

✍ Steffen Jørgensen; Simon Pierre Sigué; Georges Zaccour 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 164 KB