Public Relations Strategy
✍ Sandra Oliver
📂 Library
📅 2001
🌐 English
✦ LIBER ✦
📁
Public Relations Strategy
✍ Scribed by Sandra Oliver
- Publisher
- Kogan Page
- Year
- 2007
- Tongue
- English
- Leaves
- 160
- Series
- PR in practice series
- Edition
- 2nd ed
- Category
- Library
⬇ Acquire This Volume
No coin nor oath required. For personal study only.
✦ Synopsis
Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group.
Contents include Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.
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