Strategic Public Relations

✍ Scribed by Norman A. Hart MSc, FCIM, FCAM, FIPR (eds.)

• Publisher: Palgrave Macmillan UK
• Year: 1995
• Tongue: English
• Leaves: 332
• Edition: 1
• Category: Library

✦ Synopsis

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

✦ Table of Contents

Front Matter....Pages i-xix
Corporate Goals and Strategies....Pages 1-9
Planning for Corporate Communications....Pages 10-23
Marketing Communications....Pages 24-49
Financial Public Relations....Pages 50-70
Internal Communication....Pages 71-94
Community Relations....Pages 95-105
Parliamentary and European Union Relations....Pages 106-124
International Corporate Relations....Pages 125-140
Corporate Advertising....Pages 141-159
Sponsorship....Pages 160-174
Media Relations....Pages 175-194
Communications Research....Pages 195-212
Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management....Pages 213-231
The Practice of Corporate Identity....Pages 232-247
Corporate Culture....Pages 248-275
Strategic Crisis Management....Pages 276-298
Back Matter....Pages 299-313

✦ Subjects

Marketing; Industries; Human Resource Management; Corporate Communication/Public Relations