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Public Relations Strategy

✍ Scribed by Sandra Oliver

Publisher
Kogan Page
Year
2007
Tongue
English
Leaves
161
Series
PR in practice series
Edition
2nd ed
Category
Library
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✦ Synopsis

Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат: pdf Издат.:Kogan Page Страниц: 146 Размер: 1,2 ISBN: 0749448652 Язык: Английский0 (голосов: 0) Оценка:Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents includeNot Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

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