Public Relations Writing: Strategies & Structures

✍ Scribed by Doug Newsom, Jim Haynes

• Publisher: Cengage Learning
• Year: 2016
• Tongue: English
• Leaves: 383
• Edition: 11
• Category: Library

✦ Synopsis

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

✦ Table of Contents

Dedication
Brief Contents
Contents
Preface
Part 1: PR Writing: Role and Responsibility
1. Public Relations and the Writer
2. Ethical and Legal Responsibilities of the PR Writer
Part 2: Writing Principles
3. Writing to Clarify and Simplify the Complex: Style and Content
4. Grammar, Spelling and Punctuation
5. Social Media Writing
Part 3: Preparing to Write
6. Research for the Public Relations Writer
7. Writing to Persuade
Part 4: Writing for Select Audiences
8. Media Kits, Media Pitches, Backgrounders and Columns
9. Writing for Public Media
10. Email, Memos, Letters, Proposals and Reports
11. Newsletters
12. Magazines and Brochures
13. Speeches, Presentations and Other Orally Delivered Messages
Part 5: Writing in Turbulent Times
14. Crisis Communication
Notes
Index