๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Projected and Perceived Destination Brand Personalities: The Case of South Korea

โœ Scribed by Kim, S.; Lehto, X. Y.

Book ID
127170616
Publisher
SAGE Publications
Year
2012
Tongue
English
Weight
979 KB
Volume
52
Category
Article
ISSN
0047-2875

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## Abstract Many destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery. However, some desti