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Product type and consumers’ perception of online consumer reviews

✍ Scribed by Soonyong Bae; Taesik Lee

Book ID: 107661459
Publisher: Springer-Verlag
Year: 2011
Tongue: English
Weight: 356 KB
Volume: 21
Category: Article
ISSN: 1019-6781
DOI: 10.1007/s12525-011-0072-0

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His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members.