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Effect of brand name on consumers' risk perceptions of online shopping

✍ Scribed by Wen-yeh Huang; Holly Schrank; Alan J. Dubinsky

Publisher: John Wiley and Sons
Year: 2004
Tongue: English
Weight: 106 KB
Volume: 4
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.156

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