✦ LIBER ✦
Spanish consumers' perceptions of US apparel speciality retailers' products and services
✍ Scribed by Karen Hyllegard; Molly Eckman; Alejandro Molla Descals; Miguel Angel Gomez Borja
- Book ID
- 101771036
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 138 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.18
No coin nor oath required. For personal study only.
✦ Synopsis
His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members.