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Print advertising: Type size effects

✍ Scribed by Kishore Gopalakrishna Pillai; Constantine S. Katsikeas; Caterina Presi

Book ID: 116618678
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 181 KB
Volume: 65
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2010.04.010

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