✦ LIBER ✦
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
✍ Scribed by Nathalie Dens; Patrick De Pelsmacker
- Book ID
- 106454885
- Publisher
- Springer US
- Year
- 2009
- Tongue
- English
- Weight
- 270 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0923-0645
No coin nor oath required. For personal study only.