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Effects of advertisement format on competitive interference in print advertising

✍ Scribed by Leong, Siew Meng; Ang, Swee Hoon; Heng, Franklin

Book ID: 111860175
Publisher: Taylor and Francis Group
Year: 1999
Tongue: English
Weight: 217 KB
Volume: 5
Category: Article
ISSN: 1352-7266
DOI: 10.1080/135272699345590

No coin nor oath required. For personal study only.

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