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Cover of practical radio advertising
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practical radio advertising


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English
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Library

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๐Ÿ“œ SIMILAR VOLUMES


Radio Advertising
โœ Peter Schulberg, Pete Schulberg ๐Ÿ“‚ Library ๐Ÿ“… 1996 ๐Ÿ› McGraw-Hill Companies ๐ŸŒ English

With [Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date

Effective Radio Advertising
โœ Elizabeth Brody ๐Ÿ“‚ Library ๐Ÿ“… 1998 ๐Ÿ› Lexington Books ๐ŸŒ English

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Radio advertising: the authoritative han
โœ Pete Schulberg, Bob Schulberg ๐Ÿ“‚ Library ๐Ÿ“… 1996 ๐Ÿ› NTC Business Books ๐ŸŒ English

A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creat