With [Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date
โฆ LIBER โฆ
๐
practical radio advertising
- Tongue
- English
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Radio Advertising
โ Peter Schulberg, Pete Schulberg
๐ Library
๐
1996
๐ McGraw-Hill Companies
๐ English
Effective Radio Advertising
โ Elizabeth Brody
๐ Library
๐
1998
๐ Lexington Books
๐ English
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
๐ Library
๐ English
Radio Advertising for Retailers
โ C. H. Sandage
๐ Library
๐
2014
๐ Harvard University Press
๐ English
Radio advertising: the authoritative han
โ Pete Schulberg, Bob Schulberg
๐ Library
๐
1996
๐ NTC Business Books
๐ English
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creat
โ Wells, William, 1926-
๐ Library
๐
2003
๐ Upper Saddle River, N.J. : Prentice Hall
๐ English
Includes bibliographical references and index