An accessible and well-written approach to advertising. ย Advertising tracks the changes in todayโs dynamic world of media and marketing communicationโas well as the implications of these changes to traditional practiceโand presents them to readers through an accessible, well-written approach. ย T
Advertising : principles & practice
โ Scribed by Wells, William, 1926-
- Publisher
- Upper Saddle River, N.J. : Prentice Hall
- Year
- 2003
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Includes bibliographical references and index
๐ SIMILAR VOLUMES
<i>For introductory courses in advertising.</i>An accessible, well-written, and student-friendly approach to advertising.<i></i><i>Advertising</i>tracks the changes in today s dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and
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