Radio Advertising
β Peter Schulberg, Pete Schulberg
π Library
π
1996
π McGraw-Hill Companies
π English
With [Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date
