๐”– Scriptorium
โœฆ   LIBER   โœฆ

Cover of radio in advertising
๐Ÿ“

radio in advertising


Tongue
English
Category
Library

โฌ‡  Acquire This Volume

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Radio Advertising
โœ Peter Schulberg, Pete Schulberg ๐Ÿ“‚ Library ๐Ÿ“… 1996 ๐Ÿ› McGraw-Hill Companies ๐ŸŒ English

With [Bob Schulberg's] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob's gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date

Effective Radio Advertising
โœ Elizabeth Brody ๐Ÿ“‚ Library ๐Ÿ“… 1998 ๐Ÿ› Lexington Books ๐ŸŒ English

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Radio advertising: the authoritative han
โœ Pete Schulberg, Bob Schulberg ๐Ÿ“‚ Library ๐Ÿ“… 1996 ๐Ÿ› NTC Business Books ๐ŸŒ English

A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creat

Sold On Radio: Advertisers in the Golden
โœ Jim Cox ๐Ÿ“‚ Library ๐Ÿ“… 2008 ๐ŸŒ English

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the