A Swedish sample of 36 people judged the similarities of 20 objects, primarily information appliance products and services sometimes called consumer electronics, but also some common non-technological products. Multidimensional scaling showed that the choices of the participants were formed as three
Perceived Similarities and Preferences for Consumer Electronics Products
β Scribed by B. N. Schenkman
- Book ID
- 106235555
- Publisher
- Springer
- Year
- 2002
- Tongue
- English
- Weight
- 166 KB
- Volume
- 6
- Category
- Article
- ISSN
- 1617-4909
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