Evaluating Consumer Preferences for Existing Multiattribute Products: A Non-Metric Approach

✍ Scribed by Kin-nam Lau; Gerald V. Post

• Book ID: 109169348
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1993
• Tongue: English
• Weight: 434 KB
• Volume: 24
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1993.tb00470.x