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Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

✍ Scribed by Yih Hwai Lee; Cheng Yuen Han

Book ID: 110332905
Publisher: Springer US
Year: 2002
Tongue: English
Weight: 78 KB
Volume: 13
Category: Article
ISSN: 0923-0645
DOI: 10.1023/a:1015011108224

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