✦ LIBER ✦
Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
✍ Scribed by Luke Kachersky
- Book ID
- 113752413
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 306 KB
- Volume
- 87
- Category
- Article
- ISSN
- 0022-4359
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