𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Opportunities for green marketing: young consumers

✍ Scribed by Lee, Kaman

Book ID
120251023
Publisher
Emerald Group Publishing Limited
Year
2008
Tongue
English
Weight
86 KB
Volume
26
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Opportunities for green marketing: young
Opportunities for green marketing: young consumers
✍ Lee, Kaman πŸ“‚ Article πŸ“… 2008 πŸ› Emerald Group Publishing Limited 🌐 English βš– 86 KB

## Purpose The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour. ## Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random samplin