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Transformative green marketing: Impediments and opportunities

✍ Scribed by Michael Jay Polonsky

Book ID
116618810
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
231 KB
Volume
64
Category
Article
ISSN
0148-2963

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## Purpose The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour. ## Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random samplin