𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Missed opportunities? Reaching the ethnic consumer market

✍ Scribed by Lisa Emslie; Richard Bent; Claire Seaman


Book ID
111137897
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
77 KB
Volume
31
Category
Article
ISSN
1470-6423

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## ABSTRACT Products with a superior environmental performance, such as a high level of energy efficiency, are typically subject to information asymmetries. Therefore these product attributes are often undervalued in purchase decisions. Signaling, e.g. energy labeling, can overcome these asymmetrie