𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer preferences and marketing strategies for “green shares”

✍ Scribed by Getzner, Michael; Grabner‐Kräuter, Sonja


Book ID
125449340
Publisher
Emerald Group Publishing Limited
Year
2004
Tongue
English
Weight
115 KB
Volume
22
Category
Article
ISSN
0265-2323

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Opportunities for green marketing: young
✍ Lee, Kaman 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 86 KB

## Purpose The purpose of this paper is to identify important factors that affect Hong Kong adolescent consumers' green purchasing behaviour. ## Design/methodology/approach A total of 6,010 (2,975 males and 3,035 females) adolescents in Hong Kong were recruited through multi‐staged random samplin