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On the relationship between store image, store satisfaction and store loyalty

✍ Scribed by Bloemer, Josée; de Ruyter, Ko


Book ID
121724714
Publisher
Emerald Group Publishing Limited
Year
1998
Tongue
English
Weight
114 KB
Volume
32
Category
Article
ISSN
0309-0566

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Corporate brand image, satisfaction and
✍ Dennis, Charles; Martenson, Rita 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 84 KB

## Purpose To study the impact of the corporate store image on customer satisfaction and store loyalty in grocery retailing. Corporate (store) image is defined as the combined effect of how the retailer as a brand, manufacturer brands, and store brands are perceived. The reason for including store