Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty

✍ Scribed by González-Benito, Óscar; Martos-Partal, Mercedes

• Book ID: 120021839
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 348 KB
• Volume: 88
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2011.05.003