The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price

✍ Scribed by Mark Ligas; Arjun Chaudhuri

• Book ID: 116695113
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 234 KB
• Volume: 19
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2012.01.006