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Store and store format loyalty measures based on budget allocation

✍ Scribed by César Augusto Bustos-Reyes; Óscar González-Benito

Book ID: 116618087
Publisher: Elsevier Science
Year: 2008
Tongue: English
Weight: 472 KB
Volume: 61
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2007.03.008

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