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Corporate brand image, satisfaction and store loyalty

✍ Scribed by Dennis, Charles; Martenson, Rita


Book ID
121391570
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
84 KB
Volume
35
Category
Article
ISSN
0959-0552

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Corporate brand image, satisfaction and
✍ Dennis, Charles; Martenson, Rita πŸ“‚ Article πŸ“… 2007 πŸ› Emerald Group Publishing Limited 🌐 English βš– 84 KB

## Purpose To study the impact of the corporate store image on customer satisfaction and store loyalty in grocery retailing. Corporate (store) image is defined as the combined effect of how the retailer as a brand, manufacturer brands, and store brands are perceived. The reason for including store