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Nonconscious Goals and Consumer Choice

✍ Scribed by Chartrand, Tanya L.; Huber, Joel; Shiv, Baba; Tanner, Robin J.


Book ID
120873485
Publisher
University of Chicago Press
Year
2008
Tongue
English
Weight
292 KB
Volume
35
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.


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## Abstract The ability to overcome obstacles is widely regarded as a sign of motivation. Building on recent research on nonconscious goal pursuit, two experiments are presented that test whether activating the goal of helping outside people's awareness by exposure to social stereotypes causes them