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On the Emergence of Human Goal Pursuit: The Nonconscious Regulation and Motivation of Goals

โœ Scribed by Henk Aarts

Book ID
114899866
Publisher
Wiley (Blackwell Publishing)
Year
2007
Tongue
English
Weight
181 KB
Volume
1
Category
Article
ISSN
1751-9004

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## Abstract The ability to overcome obstacles is widely regarded as a sign of motivation. Building on recent research on nonconscious goal pursuit, two experiments are presented that test whether activating the goal of helping outside people's awareness by exposure to social stereotypes causes them