๐”– Bobbio Scriptorium
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In search of the nonconscious sources of goal pursuit: Accessibility and positive affective valence of the goal state

โœ Scribed by Ruud Custers; Henk Aarts

Book ID
116646191
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
205 KB
Volume
43
Category
Article
ISSN
0022-1031

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## Abstract The ability to overcome obstacles is widely regarded as a sign of motivation. Building on recent research on nonconscious goal pursuit, two experiments are presented that test whether activating the goal of helping outside people's awareness by exposure to social stereotypes causes them