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Consumer and managerial goals in assortment choice and design

✍ Scribed by Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; Bundorf, Kate; Draganska, Michaela; Hamilton, Ryan; Meyer, Robert J.; Wertenbroch, Klaus

Book ID
125365536
Publisher
Springer US
Year
2014
Tongue
English
Weight
226 KB
Volume
25
Category
Article
ISSN
0923-0645

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