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Modeling the effects of pharmaceutical marketing

✍ Scribed by Peter S. H. Leeflang; Jaap E. Wieringa


Publisher
Springer US
Year
2009
Tongue
English
Weight
187 KB
Volume
21
Category
Article
ISSN
0923-0645

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This paper develops a general-equilibrium model for the Dutch pharmaceutical market. The model derives the behaviour of patients, pharmacists, drug producers and parallel-importers from microeconomic principles and recognizes the interactions between the various actors. The latter is important since